The Value of Understanding Customer Profitability Author: Dr. Mark Manfredo, professor in the Morrison School of Agribusiness at Arizona State University As our competitive landscape shifts, it demands ag retailers sharpen their business acumen and hone their...
Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...
Article Johnson, M. W., Christensen, C. M., & Kagermann, H. “Reinventing Your Business Model.” Harvard Business Review (2008). Reviewer Dr. Allan Gray, Executive Director and Professor Summary The most successful disruption in a market often comes from innovative...
Implementing a Successful CRM Strategy From Seed and Crops Digest - In golf, there is a physical game and a mental game. It’s much the same in Customer Relationship Management, or CRM. While the physical game is important, to truly excel at golf or to satisfy your...
Creating Value for Your Customers From Feed and Grain Magazine - How well do you know your customers? Do you know and understand what your customers want from you with respect to products, services and information? A periodic reassessment of these questions is key to...
