Book The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David Rogers Reviewer Dr. Allan W. Gray, Executive Director and Professor Summary In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David...
Article Relationship matters: How relational factors moderate the effects of emotional labor on long-term customer outcomes. Chi, N., & Chen, P. Journal Journal of Business Research, February 2019, Volume 95, 277–291 Reviewer Dr. Michael Gunderson, Director...
It can be easy to fall into the trap of thinking that marketing is all about your organization. But branding and sharing what you stand for has to go beyond just telling customers what to think about you. It’s about making a meaningful connection with your...
