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Tailoring Your Value Bundle

Tailoring Your Value Bundle From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among...



Local Dealers of Agricultural Inputs: Who’s Your Buyer

Local Dealers of Agricultural Inputs: Who’s Your Buyer From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input...



Serving Commercial Producers: Meeting Needs, Adding Value

Serving Commercial Producers: Meeting Needs, Adding Value Download This Resource Categories: Marketing, Production Agriculture, Research, SalesTags: Allan Gray, andrew falwell, buying behavior, christine wilson, commercial producers, corinne alexander, daniel foley,...