Filter by Tag: Data.




The House Advantage: Playing the Odds to Win Big in Business

The House Advantage: Playing the Odds to Win Big in Business Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics The House Advantage: Playing the Odds to Win Big in Business by Jeffrey Ma We talk a lot about...






Improving Brand Reputation Using Social Media

Improving Brand Reputation Using Social Media Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article Real-Time Brand Reputation Tacking Using Social Media by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian...



Using Big Data to Connect Company and Customer Core Values

Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...



Agribusiness Data Analytics and Intelligence Roles

Agribusiness Data Analytics and Intelligence Roles Author: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate It was clear before and even more so now after the events of the last 12+ months — data-driven decision making is crucial for companies aiming to...



Cultural Impact on Mobile Banking Use

Reviewer Xavier Miranda, Graduate Research Assistant and Dr. Brady Brewer, Assistant Professor Article Cultural impact on mobile banking use – A multi-method approach by Winnie Picoto & Inês Pinto Journal Journal of Business Research, January 2021, Vol 124, Pages...



The Role of Digital Technology in Agribusiness

Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural Economics See more from Mati on Twitter or LinkedIn. Article Exploring the impact of digital transformation on technology entrepreneurship and...



Managing Cybersecurity Challenges

Reviewer Xavier Miranda, Graduate Research Assistant and Dr. Brady Brewer, Assistant Professor Article Calculated risk? A cybersecurity evaluation tool for SMEs by Michael Benz & Dave Chatterjee Journal Business Horizons July-August 2020. Vol 63, Issue 4, Pages...



Data-Driven Decision Making in Times of Crisis: Communication

Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this final article in the Data-Driven Decision Making in Times of Crisis series (catch up on previous parts of the series here: 1)...