Author: Dr. Dave Downey, Executive Director Emeritus and Professor Emeritus Purdue University’s Center for Food and Agricultural Business was launched in 1986 as a new way for the university to serve agriculture. I have always believed the land grant university system...
The Power of Price From AgriMarketing Magazine - There is a lot of talk these days about whether or not there has been a permanent shift in farmer buying behavior…and for good reason. Never have there been such dramatic swings in commodity prices in such a short...
Selling Large Farmers: It’s Darned Hard Work From AgriMarketing Magazine - There is little question that large farmers are different. Different from what they used to be. Different from other market segments. And different from each other. Anational study of...
Creating Innovative Service Strategies for Profit From AgriMarketing Magazine - In today’s highly-sophisticated, increasingly-consolidated agricultural inputs marketplace, more customers seem to be asking “what have you done for me lately?” — a discussion that can...
The Changing Face of Agriculture From Dealer and Applicator Magazine - The agricultural industry continues to undergo many changes along the supply chain, from the producer to the end user. These changes include vertical coordination and consolidation, improved...
