What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...
What if You Could Be 10% Better? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations...
Wellbeing at Work Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business Wellbeing at Work by Jim Clifton and Jim Harter How do we measure success in business? Most often we have used financial metrics to look at...
The Second Generation of Strategic Agri-Marketing Authors: Caroline Edmondson, Communication and Marketing Intern, Center for Food and Agricultural BusinessTorrie Sheridan, Marketing Manager, Center for Food and Agricultural Business In an industry where family values...
