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The Case of the Missing Marketer

For the first 20 years of its history, Purdue University’s Center for Food and Agricultural Business offered a program called “Marketing for Field Marketers.” For three or four days, salespeople would come to the Purdue campus and learn how to approach the marketplace...






New Generation Marketing

New Generation Marketing Download This Resource Categories: Marketing, Research, SalesTags: 2001, betty ottinger, communication, Competitive Advantage, Field Marketing, Marketing, Research, Sales, value chains, word of mouth marketing RELATED POSTS: Pricing: Strategy...