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Creating Social Impact with an Eye Towards Profitability

Creating Social Impact with an Eye Towards Profitability Written by Dora Lutz One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that managing the...



How Did We Get Here?

Share Letter: How Did We Get Here? October 18, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics How did we get here? Negotiating standards, regulations and outcomes in the ‘court of...



We Are All a Bunch of Liars

Share Letter: We Are All a Bunch of Liars October 11, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics   In 2020, we talked on Consumer Corner about how you were a hypocrite. And,...



Just so We’re Clear, Take a Look in the Mirror

Share Letter: Just so We’re Clear, Take a Look in the Mirror October 3, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics When Consumer Corner first launched on June 1, 2020, our inaugural...



Communicating Socially Charged Issues

Share Letter: Communicating Socially Charged Issues September 26, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics, and Candace Croney, Associate Vice Provost for Diversity, Equity,...



Ag and Carbon Markets — Everybody’s Winning Here, Right?

Share Letter: Ag and Carbon Markets — Everybody’s Winning Here, Right? September 12, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics, and Carson Reeling, Associate Professor, Purdue...



Fundamental Challenges of Agriculture in Carbon Markets

Share Letter: Fundamental Challenges of Agriculture in Carbon Markets September 6, 2022 | Letters Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics, and Carson Reeling, Associate Professor, Purdue...






Creating an Integrated and Cohesive Marketing Strategy

Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...