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Word-of Mouth-Marketing, You Can Make it Work for You!

Word-of Mouth-Marketing, You Can Make it Work for You! From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get...



Quality – How to Keep it Everyone’s Job

Quality – How to Keep it Everyone’s Job From Feed and Grain Magazine - Quality — we talk about it lots. Customers are concerned about it — grain farmers that deliver grain to your elevator – where their grain is graded by quality; or livestock farmers that...



Bigger Profits Through Targeted Sales

Bigger Profits Through Targeted Sales From Feed and Grain Magazine - The title of this article is really stating the obvious — one way to increase your profits is through doing a better job with your sales. While this is true, it is important to realize that doing a...



Taking a Fresh Look at Your Marketing Strategy

Taking a Fresh Look at Your Marketing Strategy From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But...






Value Placed on the Customer Returns Value to the Business

Value Placed on the Customer Returns Value to the Business From Seed and Crops Digest - Whoever said, “The customer is always right,” as a guiding rule for business success was on the right track. But there is so much more to that story. Customer Relationship...



Tying Rewards to Outcomes

Tying Rewards to Outcomes From Feed and Grain Magazine - Working with people can provide you as a manager with some of the most satisfying and some of the most frustrating experiences at the same time. However, a well-thought out reward system can make your job much...



Serving Multiple Market Segments Effectively

Serving Multiple Market Segments Effectively From AgriMarketing Magazine - The concepts surrounding market segmentation sound easy and straightforward when studied in theory in the classroom. However, when one moves from theory to practice, what was once a...



Agricultural Innovation and New Ventures

Agricultural Innovation and New Ventures Download This Resource Categories: Agribusiness, Management, Research, StrategyTags: 2004, Allan Gray, cognitive ability, competitor analysis, customer analysis, explicit knowledge, five forces, Innovation, joan fulton, michael...



Managing Risk with Specialty Grains

Managing Risk with Specialty Grains From Seed and Crops Digest - Balance. It’s imperative to successful management, leadership and just regular old life! But when it comes to managing risk from specialty grains, grain handlers find themselves in a unique position — a...