You Get What You Pay For From Feed and Grain Magazine - Finding, hiring and keeping good people presents a challenge in any industry and the feed and grain industry is no different. In fact, due to the rural nature of the industry, many managers have even a more...
Word-of Mouth-Marketing, You Can Make it Work for You! From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get...
Bringing ’em Safely Onboard: Launching New Employees Successfully From Feed and Grain Magazine - It’s late on a Friday afternoon, tomorrow you have a day off scheduled (finally!). You kick back in your chair after receiving the phone call you had been hoping for...
Quality – How to Keep it Everyone’s Job From Feed and Grain Magazine - Quality — we talk about it lots. Customers are concerned about it — grain farmers that deliver grain to your elevator – where their grain is graded by quality; or livestock farmers that...
The Lease vs. Buy Decision From Feed and Grain Magazine - It’s time to replace an old truck or a large piece of grain handling equipment. Or, the office needs a new copier or computer equipment. How will you handle this decision? Will you take out a loan and buy the...
Innovation, Creativity and Brainstorming From Feed and Grains Magazine - Have you ever been in a situation where somebody came up with what seemed to be a really weird idea, and then someone in the group said, “yeah, that’s kind of interesting, but if we added this...
Communicating in the Feed and Grain Business From Feed and Grain Magazine - Communication. Talking, listening, reading, writing . . . it all seems so simple. Yet we know how easily “wires can get crossed,” when we don’t listen to what somebody is saying (how many...
Bigger Profits Through Targeted Sales From Feed and Grain Magazine - The title of this article is really stating the obvious — one way to increase your profits is through doing a better job with your sales. While this is true, it is important to realize that doing a...
Finding Great Employees: Winning the Battle for Talent From Feed and Grain Magazine - When you start looking at factors which impact the success of a grain and feed business, there is just no substitute for good employees. Period. Nothing new here, every single grain...
Taking a Fresh Look at Your Marketing Strategy From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But...
