Large Commercial Producer Survey

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Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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Agribusiness, Large Commercial Producers Survey, Management, Marketing, Strategy

Procurement Strategies of Commercial Producers

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Agribusiness, Large Commercial Producers Survey, Production Agriculture, Research, Sales

Producers’ Purchasing Preferences in 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance,...

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Agribusiness, Industry Analysis, Production Agriculture, Research

We Asked; Producers Answered

If you work directly with farmers, whether in agricultural inputs or outputs, you know that...

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Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing Your Customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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Agribusiness, Research

Measuring Loyalty

From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham,...

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Agribusiness, Research

What do Farmers Want From Their Lender?

From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for...

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Agribusiness, Marketing, Research, Sales

Build-A-Salesperson Coming Soon to a Mall Near You

From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking...

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Agribusiness, Production Agriculture, Research

Serving Producers in Volatile Times

Without question the agricultural industry is experiencing one of the most volatile times in history....

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Marketing, Research, Sales

Balance Needs, Values and Innovation to Make Sales

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers...

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