Market Segmentation Practices of Retail Crop Input Firms The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this...
Bigger Profits Through Targeted Sales From Feed and Grain Magazine - The title of this article is really stating the obvious — one way to increase your profits is through doing a better job with your sales. While this is true, it is important to realize that doing a...
Customer Relationship Management at Farm Credit Services of North America Download This Resource Categories: Agribusiness, Management, MarketingTags: 2006, bobby martens, Case Study, crm, customer relationship management, jay akridge, market segmentation, marketing...
Serving Multiple Market Segments Effectively From AgriMarketing Magazine - The concepts surrounding market segmentation sound easy and straightforward when studied in theory in the classroom. However, when one moves from theory to practice, what was once a...
