Can an easily recognizable brand be a disruptor in its own market? Mantiqueira, the leading Brazilian egg producer with sales around US$ 200 million per year deeply invested in the traditional market, is testing the limits to find out with a vegetable-based egg....
What’s Going On With The New NAFTA? The North American Free Trade Agreement (NAFTA) facilitates increased trade and investment between the U.S., Canada and Mexico. While the USDA hailed NAFTA as one of the most successful trade agreements in history that helped...
Journal Authors: Tore Strandvik, Maria Holmlund, and Ilkka Lähteenmäki Journal and date: Business Horizons, Volume 61, Issue 3, May–June 2018 Reviewer Dr. Michael Gunderson, Director and Professor Summary This paper addresses the ability of individual managers to deal...
