Filter by Tag: maud roucan-kane.

What do Farmers Want From Their Lender? Pt 2

What do Farmers Want From Their Lender? Pt 2 From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent...



What do Farmers Want From Their Lender?

What do Farmers Want From Their Lender? From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their...



Build-A-Salesperson Coming Soon to a Mall Near You

Build-A-Salesperson Coming Soon to a Mall Near You From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide...



A Cutting Crisis

A Cutting Crisis From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line...



Serving Producers in Volatile Times

Serving Producers in Volatile Times Without question the agricultural industry is experiencing one of the most volatile times in history. This volatility leads to uncertainty about the industry’s future. Certainly, long-term forces are in place to provide a strong...



What Big Growers Want

What Big Growers Want From CropLife - In early 2008, about 2,500 mid-size and commercial producers completed a questionnaire that explored how their farm business is changing and what they want from their agricultural input suppliers. The survey concentrates on...



Will the Good Times Last? (Part 2 of 2)

Will the Good Times Last? (Part 2 of 2) From AgriMarketing Magazine - There’s an ongoing debate within production agriculture. Most people agree that the industry is experiencing some of the best times in recent years; however, they question and disagree on whether...



Will the Good Times Last? (Part 1 of 2)

Will the Good Times Last? (Part 1 of 2) From AgriMarketing Magazine - Without a doubt, the production agriculture industry is experiencing some of the better times it has seen in recent years. The question on many people’s minds is whether or not this trend is...



Brand Loyalty Among Ag Producers

Brand Loyalty Among Ag Producers From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because...



Always Innovating

Always Innovating From AgriMarketing Magazine - When doing the weekly shopping, it’s impossible to miss the new products lining the shelves. Customers are often like kids — they get bored with current toys and are always looking for newer, better, super toys. As an...