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michael gunderson

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03.01.2013

Agribusiness, Research

Measuring Loyalty

From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham,...

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04.22.2009

Agribusiness, Production Agriculture, Research

Serving Producers in Volatile Times

Without question the agricultural industry is experiencing one of the most volatile times in history....

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05.22.2006

Agribusiness, Marketing

Creating a Healthy Value Chain

From Seed World Magazine - You might not expect the president of the North American...

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03.22.2006

Agribusiness, Management, Risk Management

Analyzing Risk and Uncertainty of New Product Marketing

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01.22.2006

Agribusiness, Research

Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation

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07.22.2005

Agribusiness, Finance, Management

Marketing’s Role in Managing Assets

From AgriMarketing Magazine - In the June issue of AgriMarketing the DuPont Financial Analysis Model...

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07.22.2005

Agribusiness, Finance, Risk Management

The Search for an Optimal Capital Structure

From Seed World Magazine - You’re looking over your income statement and come to the...

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06.22.2005

Agribusiness, Finance, Marketing

Pulling the Levers to Improve Profitability

From AgriMarketing Magazine - Wouldn’t operating an agribusiness be much easier if it were possible...

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05.22.2005

Agribusiness, Finance, Management

Earning a Positive Net Income is Not Good Enough

From Seed World Magazine - Sure, your accountant asserts that you have earned a profit,...

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  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247
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