Author: Aissa Good, Associate Director, Center for Food and Agricultural Business By now, we know it all too well and have heard it time and time again – the way we conduct both our personal and professional lives is much different than it was a year ago....
Authors: Dr. Luciano Thome e Castro, International Adjunct Professor Dr. Scott Downey, Director and Professor Dr. Michael Boehlje, Distinguished Professor Emeritus The possibility of having a sizable online channel for selling or buying ag inputs has been under...
Article Multichannel strategies for managing the profitability of business-to-business customers. Crecelius, A., Lawrence, J., Patil, A., & Scheer, L. Journal Journal of Marketing Research, 2019, Volume 56(3) 479-497 Reviewer Dr. Luciano Thome e Castro, Clinical...
Article Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment. Savastano, M., F. Bellini, F. D’Ascenzo, & M. Marco. Journal International Journal of Retail & Distribution Management, November...
