Article Silvestro, R. “Do You Know What Really Drives Your Business’s Performance?” MIT Sloan Management Review (2016). Reviewer Dr. Allan Gray, Executive Director and Professor Summary Surprisingly few executives use data from their own organizations to test their...
Brand Loyalty Among Ag Producers From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because...
Tailoring Your Value Bundle From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among...
Local Dealers of Agricultural Inputs: Who’s Your Buyer From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input...
