Filter by Tag: Precision Selling.

What is Farmer Trust and How Might it Grow?

What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...



Restarting Your Business

Restarting Your Business Author: Dr. Scott Downey, Director and Professor As salespeople, we thrive on building relationships, expanding our network, interacting with our customers and growing our business. I don’t want to say it’s the thrill of the chase, because I...



How Did George Jetson Sell Spacely Space Sprockets?

Author: Dr. Scott Downey, Director and Professor On the show The Jetsons, George Jetson worked for a company called Spacely Space Sprockets as (what the internet says) a digital index operator. Although this dates me — especially since some of you reading this cannot...






Five Tips for Successful Sales Strategies

Over the last 10-15 years, most agribusinesses have developed a strategy for working with larger growers. That’s good. As the need for efficiency continues to drive consolidation in both livestock and crop operations, understanding and serving these customers is...