Transitioning to the Long Term This paper, published in the 2019 Special Issue of the Economic Review, explores how the agricultural sector might bridge the gap between its current state, where commodity prices and revenue generally have been low, to a longer-term...
Build-A-Salesperson Coming Soon to a Mall Near You From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide...
Should the Supply Chain Play Fair? From AgriMarketing Magazine - Technological changes over the past century have caused increased interest among many consumers about how their food is produced. Some consumers now question whether everyone in the agricultural supply...
Building Long-term Relationships with Specialty Crop Producers From AgriMarketing Magazine - One of the major challenges for specialty grain buyers is developing long-term relationships with producers in which both parties understand each other’s needs. Production...
Are Producers Always in Search of the Cheapest Price? From Feedstuffs Magazine - Price is always a sensitive issue in the agriculture markets. The general consensus seems to be that producers are always hunting for the lowest price. This places tremendous pressure on...
Commercial Producer Attitudes Important for Sales Strategy From Feedstuffs Magazine - Most would describe the relationship between input supplier and commercial producer as “business to business.” Download This Resource Categories: Agribusiness, Management, Production...
Serving Commercial Producers: Meeting Needs, Adding Value Download This Resource Categories: Marketing, Production Agriculture, Research, SalesTags: Allan Gray, andrew falwell, buying behavior, christine wilson, commercial producers, corinne alexander, daniel foley,...
What Big Growers Want From CropLife - To help agribusiness managers better understand trends and changes among commercial producers, Purdue University’s Center for Food and Agricultural Business established a comprehensive producers survey in 1993, with a plan to...
Research Report: ‘And the Survey Says’ From AgriMarketing Magazine - Early tabulations of the Commercial Producer project by Purdue University/Top Producer are revealing some pertinent information for agrimarketers. This year, some 2,300 large, commercial...
Commercial Crop Producers’ Changing Attitudes From Feed and Grain Magazine - Staying ahead of commercial producers who are running hard to remain profitable in a global agricultural industry is no small task. To help agribusinesses gauge their own understanding...
