Filter by Tag: Production Agriculture.

Producers’ Purchasing Preferences in 2017

Editor’s note: Dr. William Secor is an economist for CoBank and a former clinical professor with Purdue University’s Center for Food and Agricultural Business. He played an integral role in the 2017 Large Commercial Producer Project during his tenure at...



We Asked; Producers Answered

We Asked; Producers Answered If you work directly with farmers, whether in agricultural inputs or outputs, you know that this is a unique and complex segment and that no two farming operations are the same. Download This Resource Categories: Agribusiness, Industry...



Producer Sentiment and the Agricultural Economy Ahead

With harvest under way across most of the Corn Belt, agricultural producers and suppliers will begin planning and preparing for 2017. While many producers will be pleased with yields on their farms, above-trend yields across the nation have resulted in additional...



Driving Data to Insights

Driving Data to Insights In the world of food and agricultural business, it is no longer enough to simply assume we understand what our customers are thinking or the challenges that they face each day. That’s exactly why Purdue University's Center for Food and...



How Does Decision Making Shifts Across Generations?

This summer, I’ve been working with graduate student Chelsea Fullerton in partnership with Farm Journal and Justin Funk of Agri Studies, Inc., to study how decision making changes across generations on family farms. It has been fun research and I’m looking forward to...



Sometimes You Have to Spend Money to Make Money

It’s not just about cost per acre–even in tight times. The current climate of low crop commodity prices is squeezing margins. Some margins might even be negative if crop producers continue with current costs. As a result, crop producers might focus more...



Make Better Decisions

Make Better Decisions From AgriMarketing Magazine - Identifying the right problem is essential for making the best decisions to correct it. From there, it's about generating alternatives, acknowledging potential traps, and avoiding exaggeration of cost. Download This...



Will the Good Times Last? (Part 2 of 2)

Will the Good Times Last? (Part 2 of 2) From AgriMarketing Magazine - There’s an ongoing debate within production agriculture. Most people agree that the industry is experiencing some of the best times in recent years; however, they question and disagree on whether...



Will the Good Times Last? (Part 1 of 2)

Will the Good Times Last? (Part 1 of 2) From AgriMarketing Magazine - Without a doubt, the production agriculture industry is experiencing some of the better times it has seen in recent years. The question on many people’s minds is whether or not this trend is...