Filter by Tag: Research.

Don’t Eat Random Mushrooms

Don’t Eat Random Mushrooms May 31, 2021 | Articles Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics  One year ago, Consumer Corner was born to bring you consumer-derived insights drawn from...









Considering Consumer Research

September 28, 2020 | Letters Author: Dr. Courtney Bir, Department of Agricultural Economics, Oklahoma State University  Mis/disinformation is everywhere, as we learned from Cami Ryan’s recent letter. Certainly there is a recently renewed interest in evaluating source...






Data Collection and Usage

Data Collection and Usage The collection of data, information and analytics are sweeping the world by storm. They are buzzwords likely heard on almost a daily basis, and they are only becoming more and more prevalent in food and agricultural business. Download This...



Increasing Profits with Multichannel Strategies

Article Multichannel strategies for managing the profitability of business-to-business customers. Crecelius, A., Lawrence, J., Patil, A., & Scheer, L. Journal Journal of Marketing Research, 2019, Volume 56(3) 479-497 Reviewer Dr. Luciano Thome e Castro, Clinical...



Value Chain Evolution Through Data Usage

Author: Dr. Brady Brewer, Assistant Professor The agricultural sector is highly competitive. At every level of the value chain, participants compete for market share, cost advantages or any other strategic advantage. With advancements in technology, customer...



Trust in Business Relationships

Purdue University’s 2018 National Conference for Food and Agribusiness was held November 6-7, 2018 with approximately 100 participants representing both crop and livestock industry sectors. All were eager to learn more about the role and importance of business...



Do consumers punish producers for labor disputes?

In the 1960s, Cesar Chavez and the United Farm Workers union successfully pressured producers into improving agricultural working conditions in California by leading a nationwide boycott of table grapes. The boycott taught farmers that consumers care about more than...