Filter by Tag: Research.

Divergent Market Movements on Varying Beef Cuts

Divergent Market Movements on Varying Beef Cuts November 29, 2021 | Letters Author: Mario Ortez, PhD Candidate, Purdue University Department of Agricultural Economics. Learn more about Mario from his past writings on Consumer Corner Thoughts on Value, Cost and Price...



Gobble, Gobble; What do You Want from That Turkey?

Gobble, Gobble; What do You Want from That Turkey? November 22, 2021 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Gobble, Gobble! We’re hoping you have a Happy Thanksgiving this week!...



A Glimpse into Modern Meat Science at Boiler Butcher Basics 2021

A Glimpse into Modern Meat Science at Boiler Butcher Basics 2021 September 7, 2021 | Articles Author: Taylor Thompson, MS Student, Purdue University Department of Agricultural Economics A popular topic in the media these days is meat processing. COVID-19 stressed...



Don’t Eat Random Mushrooms

Don’t Eat Random Mushrooms May 31, 2021 | Articles Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics  One year ago, Consumer Corner was born to bring you consumer-derived insights drawn from...









Considering Consumer Research

September 28, 2020 | Letters Author: Dr. Courtney Bir, Department of Agricultural Economics, Oklahoma State University  Mis/disinformation is everywhere, as we learned from Cami Ryan’s recent letter. Certainly there is a recently renewed interest in evaluating source...






Data Collection and Usage

Data Collection and Usage The collection of data, information and analytics are sweeping the world by storm. They are buzzwords likely heard on almost a daily basis, and they are only becoming more and more prevalent in food and agricultural business. Download This...



Increasing Profits with Multichannel Strategies

Article Multichannel strategies for managing the profitability of business-to-business customers. Crecelius, A., Lawrence, J., Patil, A., & Scheer, L. Journal Journal of Marketing Research, 2019, Volume 56(3) 479-497 Reviewer Dr. Luciano Thome e Castro, Clinical...