Filter by Tag: Research.
May 31, 2021
Don’t Eat Random Mushrooms May 31, 2021 | Articles Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics One year ago, Consumer Corner was born to bring you consumer-derived insights drawn from...
Mar 8, 2021
March 8, 2021 | Letters Authors: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics Dr. Courtney Bir, Department of Agricultural Economics, Oklahoma State University March 2021 has arrived — the one-year mark...
Oct 5, 2020
October 5, 2020 | Articles Authors: Dr. Courtney Bir, Department of Agricultural Economics, Oklahoma State University There is a lot of public interest regarding eggs. They are a relatively cheap source of protein, and they are commonly eaten for breakfast in the...
Sep 28, 2020
September 28, 2020 | Letters Author: Dr. Courtney Bir, Department of Agricultural Economics, Oklahoma State University Mis/disinformation is everywhere, as we learned from Cami Ryan’s recent letter. Certainly there is a recently renewed interest in evaluating source...
Sep 9, 2020
Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor Dr. Luciano Castro, International Affiliated Professor Dr. Brady Brewer, Associate Director for Scholarship & Engagement and Assistant...
Oct 4, 2019
Data Collection and Usage The collection of data, information and analytics are sweeping the world by storm. They are buzzwords likely heard on almost a daily basis, and they are only becoming more and more prevalent in food and agricultural business. Download This...
Sep 19, 2019
Article Multichannel strategies for managing the profitability of business-to-business customers. Crecelius, A., Lawrence, J., Patil, A., & Scheer, L. Journal Journal of Marketing Research, 2019, Volume 56(3) 479-497 Reviewer Dr. Luciano Thome e Castro, Clinical...
Sep 10, 2019
Author: Dr. Brady Brewer, Assistant Professor The agricultural sector is highly competitive. At every level of the value chain, participants compete for market share, cost advantages or any other strategic advantage. With advancements in technology, customer...
Jan 22, 2019
Purdue University’s 2018 National Conference for Food and Agribusiness was held November 6-7, 2018 with approximately 100 participants representing both crop and livestock industry sectors. All were eager to learn more about the role and importance of business...
Oct 23, 2018
In the 1960s, Cesar Chavez and the United Farm Workers union successfully pressured producers into improving agricultural working conditions in California by leading a nationwide boycott of table grapes. The boycott taught farmers that consumers care about more than...
