Retail

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01.01.2012

Agribusiness, Marketing, Research

Consumer Preferences and Perceptions of Food Safety, Production Practices and Food Product Labeling

Today’s consumers are increasingly sensitive to the processes employed and safeguards in place in modern...

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01.20.2009

Agribusiness, Marketing, Research, Sales

Market Segmentation Practices of Retail Crop Input Firms

The farmers targeted by crop input retailers may be divided into distinct groups or segments,...

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