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Sales

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01.22.2019

Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

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09.07.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Sales

Producer Perceptions of Agricultural Risk in 2017

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03.15.2019

Agribusiness, Finance, Marketing, Purdue Agribusiness Review

Improving Brand Value

Value is defined by the classic “what I get for what I give.” It’s a...

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10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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09.12.2017

Agribusiness, Large Commercial Producers Survey, Production Agriculture, Research, Sales

Producers’ purchasing preferences in 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance,...

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03.21.2019

Agribusiness, Careers, Education, Industry Analysis, Leadership, Management, Marketing, Research, Sales, Strategy

What do sales managers manage?

The Service-Profit chain shows the relationship between employee activities and company profits. The concepts are...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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Electricians Cart

04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your electrician’s cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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