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Sales

Browse Sales Posts

08.14.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review, Sales

How customer knowledge and relationships drive margins

How companies market is shifting, how managers manage is shifting, and how salespeople sell is...

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07.30.2024

Marketing, Sales, Strategy

How to align sales and marketing

Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...

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03.15.2024

Agribusiness, Leadership, Management, Research, Sales

Optimizing Sales Management: Knowledge, coaching and continuous improvement

While we used to think that exceptional salespeople possessed an innate gift, recent data suggests...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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09.28.2023

Agribusiness, Management, Quarterly Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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09.28.2023

Management, Quarterly Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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