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09.01.2015

Agribusiness, Marketing, Sales, Strategy

Differentiating On Service Innovation at BASF

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil...

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04.22.2004

Agribusiness, Marketing, Sales

Tailoring Your Value Bundle

From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When...

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03.22.2004

Marketing, Research, Sales

Sales/Marketing Insights

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing?...

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