Filter by Tag: Social Media.

#Halloween2021

#Halloween2021 November 1, 2021 | Articles Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics,Dr. Courtney Bir, Assistant professor, Department of Agricultural Economics, Oklahoma State University Last...



What Fun Awaits on Halloween 2021 Weekend?

What Fun Awaits on Halloween 2021 Weekend? October 25, 2021 | Letters Authors: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics Last week, we decided we’re done with all the ‘return to normal’ talk. Don’t...



Improving Brand Reputation Using Social Media

Improving Brand Reputation Using Social Media Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article Real-Time Brand Reputation Tacking Using Social Media by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian...



#FoodSafety in Online Media Space

#FoodSafety in Online Media Space August 30, 2021 | Letters Author: Jinho Jung, Post-Doctoral Research Associate, Purdue University, Department of Agricultural EconomicsNicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural...



Using Big Data to Connect Company and Customer Core Values

Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...



Have You Hugged Your iPhone Today?

Have You Hugged Your iPhone Today? May 24, 2021 | Letters Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural Economics Have you hugged your iPhone today? Silly question, because of course you have. In fact, your...



Media About You Is Happening With or Without You, Agribusinesses

February 10, 2021 | Letters Authors: Jinho Jung, Graduate Research Assistant, Purdue University Department of Agricultural Economics Courtney Bir, Assistant Professor, Oklahoma State University Department of Agricultural Economics Nicole Olynk Widmar, Associate Head...






Online Media Analytics in Agribusinesses (or Lack Thereof)

January 25, 2021 | Letters Authors: Jinho Jung, Graduate Research Assistant, Purdue University Department of Agricultural EconomicsCourtney Bir, Assistant Professor, Oklahoma State University Department of Agricultural EconomicsNicole Olynk Widmar, Associate Head and...



Connecting Agribusinesses to Consumers Through Social Media

January 11, 2021 | Letters Authors: Dr. Trey Malone, @DrTreyMalone, Assistant Professor of Agricultural, Food and Resource Economics, Michigan State University Marcia A. Cripps, @CropQueenMarcia, Graduate Student of Agronomy and Soils, Auburn University New media...