Social Media

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Quarterly Review, Strategy

Improving Brand Reputation Using Social Media

The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...

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Using Big Data to Connect Company & Customer Core Values


Agribusiness, Quarterly Review, Strategy

Using Big Data to Connect Company and Customer Core Values

As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect...

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Improving Agribusiness Customer Relations Using Social Media & CRM Technologies


Agribusiness, Quarterly Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

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Social Media Marketing


Quarterly Review

Social media marketing

In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a...

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