Improving Brand Reputation Using Social Media Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article Real-Time Brand Reputation Tacking Using Social Media by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian...
Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...
Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural EconomicsSee more from Mati on Twitter or LinkedIn. Article Social media and customer relationship management technologies: Influencing buyer-seller...
Article Felix, R., Philipp A. Rauschnabel,Chris Hinsch. 2017. Elements of strategic social media marketing: A holistic framework. Journal of Business Research. 70, 118-126. Reviewer Dr. William Secor Summary In this article, authors Felix, Raushnabel, and Hinsch...
