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09.23.2021
Agribusiness Review
,
Strategy
Improving Brand Reputation Using Social Media
The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...
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06.23.2021
Agribusiness
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Agribusiness Review
,
Strategy
Using Big Data to Connect Company and Customer Core Values
As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect...
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12.09.2020
Agribusiness
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Agribusiness Review
Improving agribusiness customer relations using social media & CRM technologies
To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...
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06.23.2017
Agribusiness Review
Social media marketing
In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a...
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