What does it mean to sell with precision? Author: Dr. Scott Downey, Director and Professor As you’re probably aware, our focus here at the Center for Food and Agricultural Business (CAB) is, and always has been, on companies who serve farms and ranches. The core of...
Modern Chinese Management and Agribusiness Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article How Chinese Companies are Reinventing Management by Mark J. Greeven, Katherine Xin and George S. Yip Magazine Harvard Business Review China is one...
How Farmers Interact with Digitization of the Agricultural Value Chain Reviewer Dr. Brady Brewer, Assistant Professor Article Crop Protection Market Segmentation: Relationship Between Buyer Segments and the Use of Digital Sales Channels Source International Food and...
Pathways for Innovation Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Break Out to Open Innovation by Denis Bettenmann, Ferran Giones, Alexander Brem and Philipp Gneiting Journal MIT Sloan Management Review, Winter 2022 Summary We...
The Customer Journey: Where are You Going Wrong? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article What You’re Getting Wrong About Customer Journeys by Ahir Gopaldas and Anton Siebert Magazine Harvard Business Review Summary Depending on the...
Scaling Ideas into Success Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why It’s So Hard to Scale a Great Idea by John A. List Journal Harvard Business Review, May 2022 Summary The concepts of innovation and disruption are not new....
Resetting the Table Reviewer Dr. Michael Boehlje, Distinguished Professor Emeritus Book Paarlberg, R. (2021). Resetting the Table: Straight Talk About the Food We Grow and Eat. Knopf. Summary The food production and distribution industry is increasingly at the...
Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article How Apple is Organized for Innovation by Joel Podolny and Morten Hansen Magazine Harvard Business Review...
Strategic Changes Shaping a New Ag Input Retail Industry Authors: Dr. Luciano Thomé e Castro, International Affiliated ProfessorDr. Allan Gray, Professor, Land O’Lakes Chair in Food and Agribusiness, and Executive DirectorDr. Lourival Carmo Monaco Neto, Postdoctoral...
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article Can off-line-online congruence explain online loyalty in...
