Filter by Tag: target marketing.

What do Farmers Want From Their Lender?

What do Farmers Want From Their Lender? From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their...



Market Segmentation Practices of Retail Crop Input Firms

Market Segmentation Practices of Retail Crop Input Firms The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this...



Managing Change

Managing Change From Feed and Grain Magazine - Change is no stranger to the feed and grain industry. Among other recent adjustments, companies have made changes to institute HAACP, ISO 9000, identity preservation of grain for both niche products and GMO grain and...