Value

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Rethink Your Business

03.17.2020

Agribusiness, Management, Quarterly Review, Strategy

Rethink Your Business for the Digital Age

In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David Rogers identifies...

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Electricians Cart

04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your Electrician’s Cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

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03.15.2019

Agribusiness, Finance, Marketing, Quarterly Review

Improving Brand Value

Value is defined by the classic “what I get for what I give.” It’s a...

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01.22.2019

Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

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06.23.2017

Agribusiness, Sales

Discovery

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12.01.2016

Agribusiness, Management, Marketing, Sales

Determining Value for Your Customer

Figuring out what your customers and prospects value is critical given the current environment of...

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05.27.2014

Marketing, Sales

Adding Value to Customers

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12.22.2008

Research, Sales

A Sketch of Today’s Seed Buyer

From Seed World Magazine - They're loyal to specific seed brands. They value multiple product...

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01.22.2008

Agribusiness, Marketing, Research

Brand Loyalty Among Ag Producers

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy...

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