Book The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David Rogers Reviewer Dr. Allan W. Gray, Executive Director and Professor Summary In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David...
In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED) were able to substantially impact the work of their electrician customers by creating a cart. However, the process of getting there can be described as...
Journal Authors: Heinonen, K; Campbell, C. and Ferguson, S. L. Journal: Strategies for creating value through individual and collective customer experiences. Business Horizons (2019) 62, 95-104. Reviewer Dr. Luciano Thome e Castro, Clinical Associate Professor Summary...
Purdue University’s 2018 National Conference for Food and Agribusiness was held November 6-7, 2018 with approximately 100 participants representing both crop and livestock industry sectors. All were eager to learn more about the role and importance of business...
I’m often asked by students who are just learning the sales process (and who want very much to do well at it), “How many questions should I ask a customer on a sales call?” I tell them that they need to plan at least 50. It’s a completely arbitrary number. The point...
Determining Value for Your Customer Figuring out what your customers and prospects value is critical given the current environment of the agricultural economy. Download This Resource Categories: Agribusiness, Management, Marketing, SalesTags: Agribusiness, co-created...
We’ve talked about value in a lot of different ways through the years. We’ve evolved from creating value through products to creating value through products and services, then through a products-service-information combination. We often talk about it as co-creating...
A Sketch of Today’s Seed Buyer From Seed World Magazine - They're loyal to specific seed brands. They value multiple product and service factors. They make purchase decisions with little input from others. They don't shop for the lowest price. They want stronger...
Brand Loyalty Among Ag Producers From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because...
