Purdue Food and Agribusiness Quarterly Review
The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.
the Quarterly Review
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March 29, 2023
Modern Chinese Management and Agribusiness
China is one of the most major food producers and consumers in the world. More and more western agribusinesses are forming alliances and partnerships with Chinese companies, and mergers and... Read More »
March 29, 2023
How Farmers Interact with Digitization of the Agricultural Value Chain
This article examines different market segments of the crop protection market and how that is associated with the multiple market channels that can be used to reach the farmer customer. Once segments... Read More »
March 27, 2023
Pathways for Innovation
We reached a time when most companies, especially those winning in their industries, realized their businesses are fated to fail without innovative efforts. But this realization alone is not enough.... Read More »
June 27, 2022
The Customer Journey: Where are You Going Wrong?
Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer journeys shouldn’t always be effortless and predictable in their recently published Harvard... Read More »
June 27, 2022
Scaling Ideas into Success
The concepts of innovation and disruption are not new. In his many articles and book such as “Innovators’ Dilemma”, “Innovators’ Solution” and “Seeing What’s Next”, the late... Read More »
June 27, 2022
Resetting the Table
The food production and distribution industry is increasingly at the forefront of public discussion and debate. Is organic food a fade or growth market? Will "industrial farming" continue to dominate... Read More »
June 27, 2022
How Farmers Markets Support Local Agriculture
Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For consumers, they provide an avenue for them to purchase goods not often sold in grocery stores;... Read More »
March 29, 2022
Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses
When one thinks of Apple’s success as a company, it is likely some images quickly come to mind, such as Steve Jobs creating the Macintosh computer in 1982, iPods, iPhones (all 13 versions so far),... Read More »
March 29, 2022
Jobs to be Done
We all know and have heard many times that innovation is what feeds sustainable growth in companies. A 2016 McKinsey Institute survey showed 84% of global executives reported innovation was extremely... Read More »
March 29, 2022
Using Brand Nostalgia to Improve Customer Loyalty
Marketing is more important now than ever before due to the increased visibility and availability of all brands. Many popular brands use nostalgia to induce a feeling of reliving the “good old... Read More »