Purdue Food and Agribusiness Quarterly Review
The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.
the Quarterly Review
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September 28, 2023
Competitive Advantage by Learning
Agribusiness managers and directors must create a culture where people are incentivized to cultivate these traits. Decision-makers must also provide examples illustrating the value of ongoing... Read More »
September 28, 2023
Deciphering Online Shopping Behaviors of Generations Y and Z
While there are some similarities between Y and Z generational customers, they also have major distinctive online shopping behaviors. Organizations that want to serve these generations need to... Read More »
September 28, 2023
Unveiling the Sales Training Equation: A Strategic Guide for Maximizing ROI
Training ROI has gotten a lot of attention in the last several years and, for us here at Purdue, has changed the way we engage with the companies. Since we frequently help salespeople and sales... Read More »
March 29, 2023
Modern Chinese Management and Agribusiness
China is one of the most major food producers and consumers in the world. More and more western agribusinesses are forming alliances and partnerships with Chinese companies, and mergers and... Read More »
March 29, 2023
How Farmers Interact with Digitization of the Agricultural Value Chain
This article examines different market segments of the crop protection market and how that is associated with the multiple market channels that can be used to reach the farmer customer. Once segments... Read More »
March 27, 2023
Pathways for Innovation
We reached a time when most companies, especially those winning in their industries, realized their businesses are fated to fail without innovative efforts. But this realization alone is not enough.... Read More »
June 27, 2022
The Customer Journey: Where are You Going Wrong?
Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer journeys shouldn’t always be effortless and predictable in their recently published Harvard... Read More »
June 27, 2022
Scaling Ideas into Success
The concepts of innovation and disruption are not new. In his many articles and book such as “Innovators’ Dilemma”, “Innovators’ Solution” and “Seeing What’s Next”, the late... Read More »
June 27, 2022
Resetting the Table
The food production and distribution industry is increasingly at the forefront of public discussion and debate. Is organic food a fade or growth market? Will "industrial farming" continue to dominate... Read More »
June 27, 2022
How Farmers Markets Support Local Agriculture
Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For consumers, they provide an avenue for them to purchase goods not often sold in grocery stores;... Read More »