Welcome to the Purdue University Center for Food and Agricultural Business!
You need a dynamic set of skills to lead in today's ever-evolving agribusiness industry. That’s why we’re here. We understand the industry you serve, and we can help advance your skill set and transform your thinking through the educational and research experiences we offer. We'd love to share our passion for ag with you.
Recently, we had a group of about 20 sales managers on Purdue’s West Lafayette, IN campus for a program. On the second day of the program, the concept of listening came up. One of our presenters was a professor who taught counseling at the college level for many years, but now applies his experience toward helping sales managers develop their salespeople. He had been doing some work on the concept of listening—which is really the primary job of counselors—and we were discussing how research on listening might apply to the sales process.