Purdue University Center for Food and Agricultural Business
ONLINE Programs & Workshops
Our online programs and micro-courses give you access to outstanding faculty and top-quality experts in agribusiness management with a convenient, flexible format.
IN PERSON PROGRAMS & wORKSHOPS
In the classroom, interact with faculty experts in programs designed to help develop your skills in sales, management, finance, strategic decision making, and more.
Partner with us to design, develop and deliver a program that applies directly to your company’s educational needs and offers the benefits of team learning.
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Purdue Food & Agribusiness Quarterly Review
FEatured Blog Posts
There’s no double that the ag and seed industries have experienced major changes over the last 5-10 years, with the last two years greatly accelerating these changes across all levels. Mergers, acquisitions, cost saving initiatives, the pandemic and much more have impacted our daily operations. With such a dynamic and fluid marketplace, it can be difficult to make sense of these shifts; however, those who don’t attempt to keep up can quickly be left behind.
When we consider how farmers view different information sources, salespeople tend to think of themselves as the most valuable source of information. For farmers themselves, salespeople actually fall fairly far down the list. Why does this gap exist? One likely reason is trust. While untrustworthy salespeople don’t last long in agriculture, there’s a big difference between trust and trustworthiness. There is also a difference between believing we are trusted and the degree to which that trust exists.
Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain for some time now. While our world is full of tight margins and dynamic marketplaces, this importance will only continue to climb, also making it increasingly important for non-financial managers to understand how their decisions impact their company’s bottom line moving forward.