Take Small Steps Toward Your

Next Giant Leap

The Purdue University Center for Food and Agricultural Business designs and delivers professional development workshops, industry research and degree programs with the potential to revolutionize the way you work and do business. Together, we’ll take small steps toward your next giant leap.

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Results from the 2021 Large Commercial Producer Survey are now available for purchase!

Purdue University Center for Food and Agricultural Business

ONLINE Programs & Workshops

Our online programs and micro-courses give you access to outstanding faculty and top-quality experts in agribusiness management with a convenient, flexible format.

IN PERSON PROGRAMS & wORKSHOPS

In the classroom, interact with faculty experts in programs designed to help develop your skills in sales, management, finance, strategic decision making, and more.

cUSTOM pROGRAMMING

Partner with us to design, develop and deliver a program that applies directly to your company’s educational needs and offers the benefits of team learning.

Advanced Degree Options

Online degrees focusing on food and agribusiness management are for driven and dedicated professionals who want to rise to the top of their fields.

Purdue Food & Agribusiness Quarterly Review

FEatured Blog Posts

Creating Social Impact with an Eye Towards Profitability
Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that managing the ecosystem’s health is the right thing to do to sustain long-term business, farmers and food production organizations inherently understand this.

Creating an Integrated and Cohesive Marketing Strategy
Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and effectively allocate limited resources across multiple functions related to the marketing plan.

Betty Jones-Bliss, associate director for Purdue University’s Center for Food and Agricultural Business, recently asked Scott Downey and Justin Funk a few questions regarding elements important to a successful marketing strategy.

Marketing to Farm Businesses
Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although this may seem like a simple task, it’s never as easy as it sounds. The fact of the matter is, when you look at the basic purposes of sales and marketing teams, it comes down to this: marketing is responsible for developing strategy, while salespeople are responsible for implementing strategy. Without proper lines of communication, understanding and buy-in, strategy — as good as the intention may be — can fall flat due to improper implementation.