Results from the 2021 Large Commercial Producer Survey are now available for purchase!
Purdue University Center for Food and Agricultural Business
ONLINE Programs & Workshops
Our online programs and micro-courses give you access to outstanding faculty and top-quality experts in agribusiness management with a convenient, flexible format.
IN PERSON PROGRAMS & wORKSHOPS
In the classroom, interact with faculty experts in programs designed to help develop your skills in sales, management, finance, strategic decision making, and more.
cUSTOM pROGRAMMING
Partner with us to design, develop and deliver a program that applies directly to your company’s educational needs and offers the benefits of team learning.
Advanced Degree Options
Online degrees focusing on food and agribusiness management are for driven and dedicated professionals who want to rise to the top of their fields.
Enhance Your Career
You need a dynamic set of skills to lead in today’s ever-evolving agribusiness industry. That’s why we’re here. We understand the industry you serve, and we can help advance your skill set and transform your thinking through the educational and research experiences we offer.
Upcoming Programs
Precision Selling: Building Relationships with Large Farmers
July 27-28, 2022 Learn strategies for working with large-scale producers in the evolving agricultural marketplace. Explore complexities of working with growers and delve into sales strategy.
ASTA Management Academy
August 30-September 1, 2022 During the ASTA Management Academy, you’ll take a deep dive into the practical application of general management concepts vital to the long-term success of seed firms, discuss the changing agribusiness environment and implications for the seed industry, explore marketing strategies and more.
Strategic Agri-Marketing
October 4-6, 2022 Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company’s limited resources with confidence across multiple functions related to your company’s marketing plan?
Purdue Food & Agribusiness Quarterly Review
FEatured Blog Posts
Marketing to Farm Businesses
I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although this may seem like a simple task, it’s never as easy as it sounds. The fact of the matter is, when you look at the basic purposes of sales and marketing teams, it comes down to this: marketing is responsible for developing strategy, while salespeople are responsible for implementing strategy. Without proper lines of communication, understanding and buy-in, strategy — as good as the intention may be — can fall flat due to improper implementation.
How to Tighten Your Grasp During Industry Shifts
There’s no double that the ag and seed industries have experienced major changes over the last 5-10 years, with the last two years greatly accelerating these changes across all levels. Mergers, acquisitions, cost saving initiatives, the pandemic and much more have impacted our daily operations. With such a dynamic and fluid marketplace, it can be difficult to make sense of these shifts; however, those who don’t attempt to keep up can quickly be left behind.
What is Farmer Trust and How Might it Grow?
When we consider how farmers view different information sources, salespeople tend to think of themselves as the most valuable source of information. For farmers themselves, salespeople actually fall fairly far down the list. Why does this gap exist? One likely reason is trust. While untrustworthy salespeople don’t last long in agriculture, there’s a big difference between trust and trustworthiness. There is also a difference between believing we are trusted and the degree to which that trust exists.