Results from the 2021 Large Commercial Producer Survey are now available for purchase!
Purdue University Center for Food and Agricultural Business
ONLINE Programs & Workshops
Our online programs and micro-courses give you access to outstanding faculty and top-quality experts in agribusiness management with a convenient, flexible format.
IN PERSON PROGRAMS & wORKSHOPS
In the classroom, interact with faculty experts in programs designed to help develop your skills in sales, management, finance, strategic decision making, and more.
cUSTOM pROGRAMMING
Partner with us to design, develop and deliver a program that applies directly to your company’s educational needs and offers the benefits of team learning.
Advanced Degree Options
Online degrees focusing on food and agribusiness management are for driven and dedicated professionals who want to rise to the top of their fields.
Enhance Your Career
You need a dynamic set of skills to lead in today’s ever-evolving agribusiness industry. That’s why we’re here. We understand the industry you serve, and we can help advance your skill set and transform your thinking through the educational and research experiences we offer.
Upcoming Programs
ARA Management Academy
January 31-February 2, 2023 Sharpen management, leadership and decision-making capabilities by engaging in faculty-led presentations, interactive exercises and small-group discussion with your peers.
Analyzing Agribusiness Financial Decisions
February 21-23, 2023 Communicate more effectively regarding the effect of decisions on the profitability of the firm. Leave this program able to help your customers make decisions that make financial sense and prove a return on their investment in your products and services.
Sales Management and Leadership
May 24-25, 2023 Assess your management skills and learn techniques to become a more effective sales manager via interactive lectures, real-world case studies and a collaborative learning environment.
Purdue Food & Agribusiness Quarterly Review
FEatured Blog Posts
Creating Social Impact with an Eye Towards Profitability
One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that managing the ecosystem’s health is the right thing to do to sustain long-term business, farmers and food production organizations inherently understand this.
Creating an Integrated and Cohesive Marketing Strategy
As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and effectively allocate limited resources across multiple functions related to the marketing plan.
Betty Jones-Bliss, associate director for Purdue University’s Center for Food and Agricultural Business, recently asked Scott Downey and Justin Funk a few questions regarding elements important to a successful marketing strategy.
Marketing to Farm Businesses
I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although this may seem like a simple task, it’s never as easy as it sounds. The fact of the matter is, when you look at the basic purposes of sales and marketing teams, it comes down to this: marketing is responsible for developing strategy, while salespeople are responsible for implementing strategy. Without proper lines of communication, understanding and buy-in, strategy — as good as the intention may be — can fall flat due to improper implementation.