Purdue University Center for Food and Agricultural Business
ONLINE Programs & Workshops
Our online programs and micro-courses give you access to outstanding faculty and top-quality experts in agribusiness management with a convenient, flexible format.
IN PERSON PROGRAMS & wORKSHOPS
In the classroom, interact with faculty experts in programs designed to help develop your skills in sales, management, finance, strategic decision making, and more.
Partner with us to design, develop and deliver a program that applies directly to your company’s educational needs and offers the benefits of team learning.
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Purdue Food & Agribusiness Quarterly Review
FEatured Blog Posts
I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although this may seem like a simple task, it’s never as easy as it sounds. The fact of the matter is, when you look at the basic purposes of sales and marketing teams, it comes down to this: marketing is responsible for developing strategy, while salespeople are responsible for implementing strategy. Without proper lines of communication, understanding and buy-in, strategy — as good as the intention may be — can fall flat due to improper implementation.
There’s no double that the ag and seed industries have experienced major changes over the last 5-10 years, with the last two years greatly accelerating these changes across all levels. Mergers, acquisitions, cost saving initiatives, the pandemic and much more have impacted our daily operations. With such a dynamic and fluid marketplace, it can be difficult to make sense of these shifts; however, those who don’t attempt to keep up can quickly be left behind.
When we consider how farmers view different information sources, salespeople tend to think of themselves as the most valuable source of information. For farmers themselves, salespeople actually fall fairly far down the list. Why does this gap exist? One likely reason is trust. While untrustworthy salespeople don’t last long in agriculture, there’s a big difference between trust and trustworthiness. There is also a difference between believing we are trusted and the degree to which that trust exists.