The 2025 Large Commercial Producer (LCP) Survey provides one of the most comprehensive looks at how today’s large large-scale producers are making decisions in a high-pressure operating environment.
Conducted by Purdue University’s Center for Food and Agricultural Business, the research captures perspectives from producers representing a substantial share of U.S. agricultural production and offers a data-driven view of the priorities shaping the future of the industry.
Key Takeaways
- Producers are rethinking value, not just reducing costs
- Loyalty remains important, but pricing pressure matters
- Larger operations approach decisions differently
- Peer influence continues to shape producer decisions
- Growth expectations remain strong, but strategies vary
- Precision agriculture adoption continues to expand
- Sustainability decisions remain closely tied to business realities
What’s included in the 2025 LCP results package
- Full presentation slide deck with charts and descriptive analysis
- Results summary PDF highlighting major findings and implications
- One-time follow-up opportunity for questions and discussion related to survey findings
- National results from 1,151 large commercial producers
- Producer insights across farm management, purchasing behavior, risk, technology, production practices and supplier relationships
About the Research
The Large Commercial Producer (LCP) Survey is a national research initiative from Purdue’s Center for Food and Agricultural Business and has tracked the attitudes, priorities and business behavior of large-scale U.S. producers since 1993.
Focused on operations with at least $500,000 in annual gross farm income, with significant representation from farms exceeding $1 million, the survey captures insights from producers who manage a substantial share of U.S. agricultural production.
Conducted every four years, the LCP provides a consistent, data-driven view of how farm business priorities and strategic behavior are evolving over time.
Access the2025 results
Go beyond the headlines with detailed charts, producer segmentation and findings to help agribusiness leaders better understand how large commercial producers are making decisions.
New insights from more than 1,100 large U.S. producers on farm management, purchase preferences, loyalty, technology, supplier relationships and the future of production agriculture.