Purdue Agribusiness Review

The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.

12.03.2025

Agribusiness, Agribusiness Review, Featured, Production Agriculture, Research

Understanding farmer attitudes toward diversification

Farmers see both risks and opportunities in diversification. This review highlights key barriers, motivations and...

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12.03.2025

Agribusiness, Agribusiness Review, Featured, Research, Sales

Adapting Value in Complex Markets: How salespeople should tailor messaging

Sales success improves when value messages are tailored to each decision-maker. This review highlights how...

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12.03.2025

Agribusiness, Agribusiness Review, Featured, Generative AI, Research, Sales

The impact of generative AI on B2B sales performance

GenAI improves sales conversations and efficiency, but adoption depends on leadership support. This review highlights...

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12.03.2025

Agribusiness, Agribusiness Review, Featured, Research

Consumer Demand for Hybrid Beef: Beef, plant-based or both?

Research shows hybrid beef appeals to flexitarian consumers and younger buyers, offering growth opportunities without...

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09.04.2025

Agribusiness, Agribusiness Review, Featured

How AgriTech sustains competitiveness and delivers value

Integrating AgTech isn't optional. It's a competitive necessity. This review reinforces the strategic importance of...

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09.04.2025

Agribusiness, Agribusiness Review, Featured

Redesigning value propositions for impact

This review shows how agribusinesses can rethink value propositions by addressing functional, emotional and social...

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09.04.2025

Agribusiness, Agribusiness Review, Featured

The role of communication in digital agriculture adoption

Communication shapes how farmers adopt digital agriculture tools. This review compares U.S. and Brazilian soybean...

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09.04.2025

Agribusiness, Agribusiness Review, Featured, Leadership, Strategy

Courageous leadership for uncertain times

In today’s volatile, uncertain world, waiting out the chaos isn’t enough. This review explores five...

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05.28.2025

Agribusiness, Agribusiness Review, Production Agriculture

Double cropping as a climate adaptation strategy in U.S. agriculture

Double cropping may support climate resilience in U.S. agriculture, but it comes with trade-offs. Explore...

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05.28.2025

Agribusiness, Agribusiness Review, Featured, Marketing, Strategy

It’s not about which strategy is right, but how to implement it

Why do marketing strategies often fail? This review highlights key barriers to implementation and what...

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05.28.2025

Agribusiness, Agribusiness Review, Marketing

Seizing opportunities amid an evolving urban landscape

Explore how income, neighborhood change, and consumer preferences shape urban markets — and what food...

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05.28.2025

Agribusiness, Agribusiness Review, Featured, Strategy

Sharpen your strategic decision-making process using lean strategy principles

Sharpen strategic decisions by applying lean principles to clarify priorities, reduce variation and embed discipline...

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