Purdue Agribusiness Review

The Purdue Agribusiness Review (PAR) is a curated digital publication produced by the Center for Food and Agricultural Business at Purdue University. The PAR translates contemporary research, managerial insights and emerging industry trends into accessible articles for agribusiness professionals, executives and policymakers.

03.04.2026

Featured, Purdue Agribusiness Review

Why most agribusiness AI strategies never get past pilots

Despite strong confidence in artificial intelligence, most agribusiness firms never scale AI beyond pilot projects....

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03.04.2026

Featured, Purdue Agribusiness Review

Human talent in the food and agriculture industries 2025-2030

Demand for agribusiness talent continues to outpace supply. New workforce projections reveal a structural gap...

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03.04.2026

Featured, Purdue Agribusiness Review

Unconventional lessons from consumer (that includes you!) behavior

Consumer behavior often appears irrational, but it reveals critical signals about trust, expectations and market...

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03.04.2026

Featured, Purdue Agribusiness Review

What business are you really in? The four economic models redefining agricultural retail

Agricultural retail is no longer a single business model. Understanding the four dominant economic archetypes...

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12.03.2025

Agribusiness, Featured, Production Agriculture, Purdue Agribusiness Review, Research

Understanding farmer attitudes toward diversification

Farmers see both risks and opportunities in diversification. This review highlights key barriers, motivations and...

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12.03.2025

Agribusiness, Featured, Purdue Agribusiness Review, Research, Sales

Adapting Value in Complex Markets: How salespeople should tailor messaging

Sales success improves when value messages are tailored to each decision-maker. This review highlights how...

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12.03.2025

Agribusiness, Featured, Generative AI, Purdue Agribusiness Review, Research, Sales

The impact of generative AI on B2B sales performance

GenAI improves sales conversations and efficiency, but adoption depends on leadership support. This review highlights...

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12.03.2025

Agribusiness, Featured, Purdue Agribusiness Review, Research

Consumer Demand for Hybrid Beef: Beef, plant-based or both?

Research shows hybrid beef appeals to flexitarian consumers and younger buyers, offering growth opportunities without...

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09.04.2025

Agribusiness, Featured, Purdue Agribusiness Review

How AgriTech sustains competitiveness and delivers value

Integrating AgTech isn't optional. It's a competitive necessity. This review reinforces the strategic importance of...

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09.04.2025

Agribusiness, Featured, Purdue Agribusiness Review

Redesigning value propositions for impact

This review shows how agribusinesses can rethink value propositions by addressing functional, emotional and social...

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09.04.2025

Agribusiness, Featured, Purdue Agribusiness Review

The role of communication in digital agriculture adoption

Communication shapes how farmers adopt digital agriculture tools. This review compares U.S. and Brazilian soybean...

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09.04.2025

Agribusiness, Featured, Leadership, Purdue Agribusiness Review, Strategy

Courageous leadership for uncertain times

In today’s volatile, uncertain world, waiting out the chaos isn’t enough. This review explores five...

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