Erin G Robinson

Browse Erin G Robinson Posts

Leading During Times of Fear and Uncertainty

03.19.2020

Agribusiness, Featured, Leadership

Leading During Times of Fear and Uncertainty

It has been said that the only thing constant is change. If that’s so, then...

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Beyond AI

03.19.2020

Agribusiness, Purdue Agribusiness Review, Strategy

Beyond Artificial Intelligence

Many companies are directing resources to data and analytics of all sorts. There has been...

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Challenger Marketing

03.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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Competitive Intelligence

03.17.2020

Agribusiness, Purdue Agribusiness Review, Risk Management, Strategy

Competitive Intelligence Embeddedness

Competitive intelligence helps firms to develop a competitive advantage when the entire organization and its...

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Execution Matters

03.17.2020

Agribusiness, Management, Purdue Agribusiness Review, Strategy

No Points for Original Thought: All That Matters Is Execution

In the mid 1990’s, I had the honor of leading the operations and technology teams...

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Rethink Your Business

03.17.2020

Agribusiness, Management, Purdue Agribusiness Review, Strategy

Rethink Your Business for the Digital Age

In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David Rogers identifies...

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03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

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02.10.2020

What We’re Reading

Creating Great Choices: A Leader’s Guide to Integrative Thinking by Roger Martin and Jennifer Riel

The first 2020 edition of What We're Reading is here! We know day-to-day tasks and...

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Investing in Talent: Commodity vs. Annuity

01.24.2020

Agribusiness, Featured, Leadership, Management

Investing in Talent: Commodity vs. Annuity

Over the course of my career, I have had the great honor and privilege of...

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01.23.2020

Agribusiness, Education, Management

Taking a Leap and Landing on Success

In a crowded marketplace that’s only getting smarter, how do you set yourself apart? As...

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