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Erin G Robinson

Browse Erin G Robinson Posts

01.30.2024

Agribusiness, Quarterly Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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01.25.2024

Agribusiness, Marketing, Research

How will tech enable agrifood trends of 2024?

Technological trends are not only addressing current challenges in the agriculture and food industry but...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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10.11.2023

What We’re Reading

Lights Out: Pride, delusion, and the fall of general electric

One can learn much from books that share business success stories. And one can learn,...

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09.28.2023

Agribusiness, Education, Quarterly Review, Research, Strategy

Competitive advantage by learning

Agribusiness managers and directors must create a culture where people are incentivized to cultivate these...

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09.28.2023

Agribusiness, Management, Quarterly Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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09.28.2023

Management, Quarterly Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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08.30.2023

What We’re Reading

Developing strategy in turbulent times

The food and agribusiness sector is facing turbulent times, but conscious management decisions can enable...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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05.12.2023

Agribusiness, Finance

What Does the Federal Fund Rate Increases at May FOMC Meeting Mean for Food and Agribusiness?

During the May 3rd Federal Open Market Committee (FOMC) meeting, FOMC voting members raised the...

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Contact

  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247
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