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Erin G Robinson

Browse Erin G Robinson Posts

03.29.2023

Quarterly Review, Strategy

How Farmers Interact with Digitization of the Agricultural Value Chain

This article examines different market segments of the crop protection market and how that is...

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03.27.2023

Quarterly Review, Strategy

Pathways for Innovation

We reached a time when most companies, especially those winning in their industries, realized their...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional Lenders in the Ag Credit Markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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02.15.2023

What We’re Reading

Throughline

While it seems like our society is developing at an evermore rapid pace, current events...

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01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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11.08.2022

What We’re Reading

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

There is a data set ‘out there’ that knows more about us than surveys or...

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10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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07.20.2022

What We’re Reading

The House Advantage: Playing the Odds to Win Big in Business

We talk a lot about data-driven decision making on Consumer Corner, because there are many...

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Workshops

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About

Contact

  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247
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