Agribusiness Review

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01.26.2018

Agribusiness Review

Transformations of trust

This study investigated how trust changes over the course of a relationship by testing the...

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10.31.2017

Agribusiness Review

Withholding information

This paper presents a very interesting discussion around the issues regarding salespeople information sharing. Every...

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10.31.2017

Agribusiness Review

Managing customer relationships

The authors of this article take an economic approach to building customer relationships. Specifically, whether...

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10.31.2017

Agribusiness Review

Finding balance

The article examines the motivations for resellers to allocate effort toward representing supplier products, particularly...

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06.23.2017

Agribusiness Review

Managing incentive programs

Agricultural input manufacturers have widely used incentive programs in an effort to influence dealers’ daily...

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06.23.2017

Agribusiness Review

Social media marketing

In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a...

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06.23.2017

Agribusiness Review

Effective product-service systems

Like many business sectors, food and agribusiness firms are increasingly offering product-service systems to meet...

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04.11.2017

Agribusiness Review

Essentials for innovation success

The authors explore the elements that set successfully innovative companies apart from their less innovative...

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04.11.2017

Agribusiness Review

Is cash king?

Previous research suggests that “cash is king.” Market performance of publicly traded companies (measured by...

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04.11.2017

Agribusiness Review

Relationships in B2B marketing

Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....

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