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Agribusiness Review
Browse Agribusiness Review Posts
06.23.2016
Agribusiness Review
Effective market orientation
Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...
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06.23.2016
Agribusiness Review
Effects of personal resources on relationship quality
A worker’s flexibility, reputation, and empathy all positively affect the quality of a relationship. It...
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06.23.2016
Agribusiness Review
Impacts of switching costs
The purpose of this research paper was to examine the importance of switching costs in...
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06.23.2016
Agribusiness Review
Book Review: The Upside of Turbulence
Risk dominates the agricultural sector, and most agribusiness managers focus on reducing the risks they...
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06.23.2016
Agribusiness Review
Salesperson influence on stakeholders
Modern frontline employees (salespeople) are often required to manage relationships with different stakeholders to effectively...
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06.23.2016
Agribusiness Review
Creating value through sustainability practices
This study develops an analytical model of corporate sustainability to demonstrate that firms can achieve...
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06.23.2016
Agribusiness Review
Measuring marketing outcomes
Authors aim to establish a theoretical framework to evaluate contribution through marketing outcomes in firm’s...
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03.21.2016
Agribusiness Review
Marketing or sales: the executive decision
The authors looked at 246 companies to consider financial performance differences between companies with an...
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03.21.2016
Agribusiness Review
Firm boundary decisions in solution business
The purpose of the research paper was to analyze the drivers that lead manufacturers to...
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03.21.2016
Agribusiness Review
Book Review: Discovery-Driven Growth
n Discovery-Driven Growth, the authors write about how companies can confidently plan and pursue more...
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