Filter by Category: Agribusiness.

Transitioning to the Long Term

Transitioning to the Long Term This paper, published in the 2019 Special Issue of the Economic Review, explores how the agricultural sector might bridge the gap between its current state, where commodity prices and revenue generally have been low, to a longer-term...


Understanding Farm Data Usage

Author: Dr. Nathan DeLay, Assistant Professor There is a lot of talk about “big data” in agriculture these days. The farm of the future is said to use multispectral imagery, soil and micro-climate sensors, equipment telematics data, and GPS to drive yield enhancing...


Thriving in a Shifting Marketplace

Thriving in a Shifting Marketplace Consolidation, tight margins, increasing consumer demand and price transparency are just a few of the challenges currently facing the agricultural retail supply chain, forcing leaders to adapt and adjust. These challenges have made...


Data Collection and Usage

Data Collection and Usage The collection of data, information and analytics are sweeping the world by storm. They are buzzwords likely heard on almost a daily basis, and they are only becoming more and more prevalent in food and agricultural business. Download This...


Increasing Profits with Multichannel Strategies

Article Multichannel strategies for managing the profitability of business-to-business customers. Crecelius, A., Lawrence, J., Patil, A., & Scheer, L. Journal Journal of Marketing Research, 2019, Volume 56(3) 479-497 Reviewer Dr. Luciano Thome e Castro, Clinical...


Drivers of Big Data Analytics Value

Article Unlocking the drivers of Big Data analytics value in firms. Nadine Côrte-Real, Pedro Ruivo, Tiago Oliveira, and Aleš Popovič. Journal Journal of Business Research, 2019, Vol. 97 (160-173) Reviewer Dr. Brady Brewer, Assistant Professor   Summary The term...


Self-Managed Teams Need Leaders Too

Article It’s not just what is said, but when it’s said: A temporal account of verbal behaviors and emergent leadership in self-managed teams. Fabiola H. Gerpott, Nale Lehmann-Willenbrock, Sven C. Voelpel and Mark van Vugt Journal Academy of Management Journal, June...


Omnichannel Strategy Considerations

Article Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment. Savastano, M., F. Bellini, F. D’Ascenzo, & M. Marco. Journal International Journal of Retail & Distribution Management, November...


Value Chain Evolution Through Data Usage

Author: Dr. Brady Brewer, Assistant Professor The agricultural sector is highly competitive. At every level of the value chain, participants compete for market share, cost advantages or any other strategic advantage. With advancements in technology, customer...


Creating Value Through Blockchain Technology

As we navigate a world of constant advancement and disruption, could the phenomenon that is blockchain technology be the next innovation that could truly drive efficiencies—and much more—in the food supply chain? Recently, the Purdue University Center for Food and...