Filter by Category: Agribusiness.
Jul 28, 2021
The Second Generation of Strategic Agri-Marketing Authors: Caroline Edmondson, Communication and Marketing Intern, Center for Food and Agricultural BusinessTorrie Sheridan, Communication and Marketing Specialist, Center for Food and Agricultural Business In an...
Jul 14, 2021
Common Pitfalls in the Decision Making Process Author: Dr. Brady Brewer, Assistant Professor and Associate Director for Research Some business decisions are simple — we make them without much thought or deliberation and carry on as normal. Other larger decisions such...
Jun 23, 2021
Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...
May 18, 2021
Restarting Your Business Author: Dr. Scott Downey, Director and Professor As salespeople, we thrive on building relationships, expanding our network, interacting with our customers and growing our business. I don’t want to say it’s the thrill of the chase, because I...
Apr 13, 2021
Remember way back to when you were learning to tie your shoes or braid your hair? The way the shoe strings or sections of hair weaved around each other was purposeful. Odds are, if you tugged at one of the shoe strings or strands of hair, all of your hard work would...
Mar 31, 2021
Agribusiness Data Analytics and Intelligence Roles Author: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate It was clear before and even more so now after the events of the last 12+ months — data-driven decision making is crucial for companies aiming to...
Mar 24, 2021
Reviewer Xavier Miranda, Graduate Research Assistant and Dr. Brady Brewer, Assistant Professor Article Cultural impact on mobile banking use – A multi-method approach by Winnie Picoto & Inês Pinto Journal Journal of Business Research, January 2021, Vol 124, Pages...
Dec 9, 2020
Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural EconomicsSee more from Mati on Twitter or LinkedIn. Article Social media and customer relationship management technologies: Influencing buyer-seller...
Oct 28, 2020
Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this final article in the Data-Driven Decision Making in Times of Crisis series (catch up on previous parts of the series here: 1)...
Jul 31, 2020
Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this multi-part blog series about data-driven decision making in times of crisis, we have argued that intelligence, not data itself, is the...
