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What is Farmer Trust and How Might it Grow?

What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...



What if You Could Be 10% Better?

What if You Could Be 10% Better? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business  One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations...






Inflation and Interest Rates in the Agribusiness Marketplace

Inflation and Interest Rates in the Agribusiness Marketplace Author: Dr. Brady Brewer, Assistant Professor Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain for some time now. While our world is full of tight...



A Reflection on Supply Chain Management: Today’s Big Headline

A Reflection on Supply Chain Management: Today’s Big Headline Author: Bobby J. Martens, Associate Professor & Iowa Institute for Cooperatives Endowed Professor of Economics, Department of Economics, Iowa State University  Supply chain management (SCM) exploded...



Strategic Changes Shaping a New Ag Input Retail Industry

Strategic Changes Shaping a New Ag Input Retail Industry Authors: Dr. Luciano Thomé e Castro, International Affiliated ProfessorDr. Allan Gray, Professor, Land O’Lakes Chair in Food and Agribusiness, and Executive DirectorDr. Lourival Carmo Monaco Neto, Postdoctoral...



The Pursuit of Ideas and Ideals

The Pursuit of Ideas and Ideals Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why Today’s Startups Pursue Both Ideas and Ideals by Ranjay Gulati Journal Harvard Business Review, May 13, 2021 Summary Business landscapes are changing...






Leadership is a Journey, Not an Event

Leadership is a Journey, Not an Event Author: Keith Halperin, Visiting Professor and Principal at KGH Leadership We’ve been through a lot this past year and a half. Across the board, we’ve experienced disruption like none of us have ever experienced before. During...



The Second Generation of Strategic Agri-Marketing

The Second Generation of Strategic Agri-Marketing Authors: Caroline Edmondson, Communication and Marketing Intern, Center for Food and Agricultural BusinessTorrie Sheridan, Communication and Marketing Specialist, Center for Food and Agricultural Business In an...