Select Page

Filter by Category: Agribusiness.

The Second Generation of Strategic Agri-Marketing

The Second Generation of Strategic Agri-Marketing Authors: Caroline Edmondson, Communication and Marketing Intern, Center for Food and Agricultural BusinessTorrie Sheridan, Communication and Marketing Specialist, Center for Food and Agricultural Business In an...



Common Pitfalls in the Decision Making Process

Common Pitfalls in the Decision Making Process Author: Dr. Brady Brewer, Assistant Professor and Associate Director for Research Some business decisions are simple — we make them without much thought or deliberation and carry on as normal. Other larger decisions such...



Using Big Data to Connect Company and Customer Core Values

Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...



Restarting Your Business

Restarting Your Business Author: Dr. Scott Downey, Director and Professor As salespeople, we thrive on building relationships, expanding our network, interacting with our customers and growing our business. I don’t want to say it’s the thrill of the chase, because I...



The Common Thread

Remember way back to when you were learning to tie your shoes or braid your hair? The way the shoe strings or sections of hair weaved around each other was purposeful. Odds are, if you tugged at one of the shoe strings or strands of hair, all of your hard work would...



Agribusiness Data Analytics and Intelligence Roles

Agribusiness Data Analytics and Intelligence Roles Author: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate It was clear before and even more so now after the events of the last 12+ months — data-driven decision making is crucial for companies aiming to...



Cultural Impact on Mobile Banking Use

Reviewer Xavier Miranda, Graduate Research Assistant and Dr. Brady Brewer, Assistant Professor Article Cultural impact on mobile banking use – A multi-method approach by Winnie Picoto & Inês Pinto Journal Journal of Business Research, January 2021, Vol 124, Pages...






Data-Driven Decision Making in Times of Crisis: Communication

Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this final article in the Data-Driven Decision Making in Times of Crisis series (catch up on previous parts of the series here: 1)...



Data-Driven Decision Making in Times of Crisis: Data Analysis

Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor In this multi-part blog series about data-driven decision making in times of crisis, we have  argued that intelligence, not data itself, is the...