Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...
Marketing to Farm Businesses Author: Justin Funk, Managing Partner, Agri Studies I’ve written before about how I believe one of the more significant challenges in any business is finding the best way to get sales teams and marketing managers on the same page. Although...
Resetting the Table Reviewer Dr. Michael Boehlje, Distinguished Professor Emeritus Book Paarlberg, R. (2021). Resetting the Table: Straight Talk About the Food We Grow and Eat. Knopf. Summary The food production and distribution industry is increasingly at the...
How Farmers Markets Support Local Agriculture Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The Influence of Farmers Markets’ Characteristics on Vendor Sales by Jeffery O’Hara, Nony Dutton and Nick Stavely...
How to Tighten Your Grasp During Industry Shifts Author: Torrie Sheridan, Marketing Manager, Purdue University Center for Food and Agricultural Business There’s no doubt the ag and seed industries have experienced major changes over the last 5-10 years, with the last...
What is Farmer Trust and How Might it Grow? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business When we consider how farmers view different information sources, salespeople tend to think of themselves as the...
What if You Could Be 10% Better? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations...
When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics Looking around in spring of 2022 (it’s close...
Inflation and Interest Rates in the Agribusiness Marketplace Author: Dr. Brady Brewer, Assistant Professor Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain for some time now. While our world is full of tight...
A Reflection on Supply Chain Management: Today’s Big Headline Author: Bobby J. Martens, Associate Professor & Iowa Institute for Cooperatives Endowed Professor of Economics, Department of Economics, Iowa State University Supply chain management (SCM) exploded...
