Agribusiness

Browse Agribusiness Posts

12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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09.12.2017

Agribusiness, Large Commercial Producers Survey, Production Agriculture, Research, Sales

Producers’ purchasing preferences in 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance,...

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01.12.2022

Agribusiness, Featured, Finance

Inflation and interest rates in the agribusiness marketplace

Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain...

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04.28.2020

Agribusiness, Featured, Industry Analysis, Risk Management

Data-Driven Decision Making in Times of Crisis: What Data?

In our previous article (Data Driven Decision Making in Times of Crisis), we discussed the...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional lenders in the agricultural credit markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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09.28.2023

Agribusiness, Education, Purdue Agribusiness Review, Research, Strategy

Competitive advantage by learning

Agribusiness managers and directors must create a culture where people are incentivized to cultivate these...

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03.21.2019

Agribusiness, Careers, Education, Industry Analysis, Leadership, Management, Marketing, Research, Sales, Strategy

What do sales managers manage?

The Service-Profit chain shows the relationship between employee activities and company profits. The concepts are...

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04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your electrician’s cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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