Creating Social Impact with an Eye Towards Profitability Written by Dora Lutz One thing that has always been clear to those in agribusiness is how closely our communities and businesses are united. While other industries are beginning to realize that managing the...
Creating an Integrated and Cohesive Marketing Strategy As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts. They must continually examine where they are and where they need to be, while trying to efficiently and...
Author: Dr. Scott Downey, Associate Director and Associate Professor For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting the agricultural value chain. Specifically, this year, excessive rainfall early in the planting...
Eighty-three percent of executives report that they do not have the right talent and capabilities to build upon their strategy. This staggering number is based on a Korn Ferry global survey of approximately 7,500 senior executives across 107 countries. Dr. Keith...
In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED) were able to substantially impact the work of their electrician customers by creating a cart. However, the process of getting there can be described as...
What Do Sales Managers Manage? Dr. Scott Downey says there is a well-studied chain of events in business that shows the relationship between employee activities and company profits called the Service-Profit chain. The concepts are simple to understand: satisfied...
What’s Going On With The New NAFTA? The North American Free Trade Agreement (NAFTA) facilitates increased trade and investment between the U.S., Canada and Mexico. While the USDA hailed NAFTA as one of the most successful trade agreements in history that helped...
Purdue University’s 2018 National Conference for Food and Agribusiness was held November 6-7, 2018 with approximately 100 participants representing both crop and livestock industry sectors. All were eager to learn more about the role and importance of business...
Craig Newman has seen the importance of investing in personal, professional and organizational growth over the course of his 37-year career. The retired president and CEO of AgReliant Genetics not only knows the impact continuing education had on his own career, but...
Virgil Bremer knows a thing or two about impeccable timing. Over their one-year anniversary dinner, Bremer shared with his wife that he had decided to leave his 6-year career as a senior research scientist in the animal health industry in favor of running the couple’s...
