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09.18.2025

Agribusiness, Education, Featured, Sales

What I’m learning from the Class of 2026 and why it matters for agribusiness sales

Senior sales students selling real programs remind us that discipline, empathy, preparation, and persistence remain...

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09.04.2025

Agribusiness, Featured, Quarterly Review

How AgriTech sustains competitiveness and delivers value

Integrating AgTech isn't optional. It's a competitive necessity. This review reinforces the strategic importance of...

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09.04.2025

Agribusiness, Featured, Quarterly Review

Redesigning value propositions for impact

This review shows how agribusinesses can rethink value propositions by addressing functional, emotional and social...

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09.04.2025

Agribusiness, Featured, Quarterly Review

The role of communication in digital agriculture adoption

Communication shapes how farmers adopt digital agriculture tools. This review compares U.S. and Brazilian soybean...

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09.04.2025

Agribusiness, Featured, Leadership, Quarterly Review, Strategy

Courageous leadership for uncertain times

In today’s volatile, uncertain world, waiting out the chaos isn’t enough. This review explores five...

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08.28.2025

Agribusiness, Featured, Marketing, Strategy

Managing communications in a cluttered space 

Discover five practical strategies to help your marketing messages stand out in agriculture’s crowded, competitive...

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08.05.2025

Agribusiness, Featured, Marketing, Sales, Strategy

Turning Segmentation into Sales: Tools, tactics and localization

Practical tools and dealer collaboration can turn marketing segments into real sales if they reflect...

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07.30.2025

Featured, Research, Sales

Rethinking Sales Success: It’s not all about the close

Overemphasizing the close may hurt sales performance. Insights from Purdue’s Sales Excellence Survey reveal what...

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06.18.2025

Agribusiness, Featured, Marketing, Sales, Strategy

Why segmentation fails in ag sales and what to do about it

Discover why segmentation strategies often fail in ag sales, and how better sales tools and...

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06.10.2025

Agribusiness, Featured, Industry Analysis, Policy, Research

New white paper explores chaos and disruption in the agri-food system

Purdue University and Kearney have partnered to bridge academia and industry, drive industry research, and...

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