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09.18.2025
Agribusiness
,
Education
,
Featured
,
Sales
What I’m learning from the Class of 2026 and why it matters for agribusiness sales
Senior sales students selling real programs remind us that discipline, empathy, preparation, and persistence remain...
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09.04.2025
Agribusiness
,
Agribusiness Review
,
Featured
How AgriTech sustains competitiveness and delivers value
Integrating AgTech isn't optional. It's a competitive necessity. This review reinforces the strategic importance of...
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09.04.2025
Agribusiness
,
Agribusiness Review
,
Featured
Redesigning value propositions for impact
This review shows how agribusinesses can rethink value propositions by addressing functional, emotional and social...
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09.04.2025
Agribusiness
,
Agribusiness Review
,
Featured
The role of communication in digital agriculture adoption
Communication shapes how farmers adopt digital agriculture tools. This review compares U.S. and Brazilian soybean...
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09.04.2025
Agribusiness
,
Agribusiness Review
,
Featured
,
Leadership
,
Strategy
Courageous leadership for uncertain times
In today’s volatile, uncertain world, waiting out the chaos isn’t enough. This review explores five...
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08.28.2025
Agribusiness
,
Featured
,
Marketing
,
Strategy
Managing communications in a cluttered space
Discover five practical strategies to help your marketing messages stand out in agriculture’s crowded, competitive...
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08.05.2025
Agribusiness
,
Featured
,
Marketing
,
Sales
,
Strategy
Turning Segmentation into Sales: Tools, tactics and localization
Practical tools and dealer collaboration can turn marketing segments into real sales if they reflect...
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07.30.2025
Featured
,
Research
,
Sales
Rethinking Sales Success: It’s not all about the close
Overemphasizing the close may hurt sales performance. Insights from Purdue’s Sales Excellence Survey reveal what...
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06.18.2025
Agribusiness
,
Featured
,
Marketing
,
Sales
,
Strategy
Why segmentation fails in ag sales and what to do about it
Discover why segmentation strategies often fail in ag sales, and how better sales tools and...
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06.10.2025
Agribusiness
,
Featured
,
Industry Analysis
,
Policy
,
Research
New white paper explores chaos and disruption in the agri-food system
Purdue University and Kearney have partnered to bridge academia and industry, drive industry research, and...
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