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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional lenders in the agricultural credit markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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10.23.2018

Agribusiness, Featured, Finance, Research, Strategy

Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers...

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01.07.2026

Agribusiness, Careers, Education, Featured

Why agribusiness leaders should invest in their people

Why agribusiness leaders should invest in training to strengthen capability and performance in volatile markets....

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12.10.2025

Agribusiness, Featured, Industry Analysis, Large Commercial Producers Survey, Production Agriculture

Takeaways from Purdue’s first 2025 LCP public preview

Scott Downey shares early reflections from Purdue’s first public preview of the 2025 Large Commercial...

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12.03.2025

Agribusiness, Featured, Generative AI, Purdue Agribusiness Review, Research, Sales

The impact of generative AI on B2B sales performance

GenAI improves sales conversations and efficiency, but adoption depends on leadership support. This review highlights...

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12.03.2025

Agribusiness, Featured, Production Agriculture, Purdue Agribusiness Review, Research

Understanding farmer attitudes toward diversification

Farmers see both risks and opportunities in diversification. This review highlights key barriers, motivations and...

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12.03.2025

Agribusiness, Featured, Purdue Agribusiness Review, Research, Sales

Adapting Value in Complex Markets: How salespeople should tailor messaging

Sales success improves when value messages are tailored to each decision-maker. This review highlights how...

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12.03.2025

Agribusiness, Featured, Purdue Agribusiness Review, Research

Consumer Demand for Hybrid Beef: Beef, plant-based or both?

Research shows hybrid beef appeals to flexitarian consumers and younger buyers, offering growth opportunities without...

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