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08.28.2024

Agribusiness, Featured, Industry Analysis, Production Agriculture, Research

How farmers interact with agribusiness reps

We surveyed over 600 U.S. producers last August, asking them where they wanted help on...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review, Sales

How customer knowledge and relationships drive margins

How companies market is shifting, how managers manage is shifting, and how salespeople sell is...

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05.30.2024

Agribusiness, Featured, Industry Analysis, Production Agriculture, Research

What tasks do farmers want help with?

We surveyed over 600 U.S. producers last August, asking them where they wanted help on...

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05.01.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

The shift towards a customer-centric approach in agribusiness

Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth...

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08.27.2024

Agribusiness, Featured, Manager's Library

Valuable habits for effective managers and employees

Discover how recognizing and changing habits can improve workplace effectiveness for both managers and employees...

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10.23.2018

Agribusiness, Education, Featured, Research

Do consumers punish producers for labor disputes?

In the 1960s, Cesar Chavez and the United Farm Workers union successfully pressured producers into...

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09.17.2024

Agribusiness, Careers, Featured, Human Resources

Career strategies for early agribusiness professionals and employers

Tips for early-career professionals and agribusinesses from Trey Malone. Learn how to navigate growth, work-life...

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08.19.2019

Agribusiness, Careers, Featured, Marketing, Production Agriculture, Strategy

Segmenting an Evolving Industry

For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting...

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08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

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10.04.2019

Agribusiness, Featured, Research, Strategy, Supply Chain

Understanding Farm Data Usage

There is a lot of talk about “big data” in agriculture these days. The farm...

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