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Marketing
Browse Marketing Posts
07.28.2021
Agribusiness
,
Featured
,
Marketing
The Second Generation of Strategic Agri-Marketing
In an industry where family values and passion are the driving forces behind the productivity...
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03.24.2021
Marketing
,
Quarterly Review
Challenges of Implementing Omnichannel Marketing
Using an omnichannel strategy has been understood as a potential next step after a multichannel...
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06.17.2020
Agribusiness
,
Marketing
,
Quarterly Review
,
Sales
,
Strategy
Digitization Capability & Digitalization in Agribusiness
As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...
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03.17.2020
Agribusiness
,
Marketing
,
Quarterly Review
,
Sales
Challenger Marketing and Its Applicability in Agribusiness
The concept of challenger marketing lives between sales and marketing functions. Recently born from business...
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03.12.2020
Agribusiness
,
Featured
,
Management
,
Marketing
,
Sales
Managing in a New Era
For many years, we have talked about how sales and marketing have evolved over time....
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12.11.2019
Agribusiness
,
Marketing
,
Quarterly Review
,
Strategy
Infusing Emotion into the Customer Journey
Mapping the customer journey and thinking of ways to improve the customer experience have seen...
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09.18.2019
Agribusiness
,
Management
,
Marketing
,
Quarterly Review
,
Research
,
Strategy
Omnichannel Strategy Considerations
The purpose of this paper was to explore if and how technology adoption at the...
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08.21.2019
Featured
,
Marketing
,
Sales
,
Strategy
Pricing: Strategy vs. Tactics
Having taught marketing strategy for over 18 years, it has become apparent that even the...
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08.19.2019
Agribusiness
,
Careers
,
Featured
,
Marketing
,
Production Agriculture
,
Strategy
Segmenting an Evolving Industry
For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting...
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06.20.2019
Agribusiness
,
Leadership
,
Marketing
,
Sales
,
Strategy
Can You Hear Me Now?
Recently, we had a group of about 20 sales managers on Purdue’s West Lafayette, IN...
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