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Marketing
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05.01.2024
Agribusiness
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Management
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Marketing
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Purdue Agribusiness Review
The shift towards a customer-centric approach in agribusiness
Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth...
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05.01.2024
Agribusiness
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Featured
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Management
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Purdue Agribusiness Review
Navigating Resilience: Challenges and strategies in U.S. agricultural and food supply chains
Amidst disruptions, agribusinesses must balance resilience and efficiency, navigating complex trade-offs and policy impacts for...
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01.25.2024
Agribusiness
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Marketing
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Research
How will tech enable agrifood trends of 2024?
Technological trends are not only addressing current challenges in the agriculture and food industry but...
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12.12.2023
Agribusiness
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Sales
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What is relationship-based selling?
For the majority of my career, relationships have been an important aspect of selling in...
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06.27.2023
Education
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Marketing
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Sales
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What does it mean to sell with precision?
Today, nearly every organization trains people on basic sales skills and most salespeople are good...
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10.20.2022
Agribusiness
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Creating Social Impact with an Eye Towards Profitability
One thing that has always been clear to those in agribusiness is how closely our...
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08.26.2022
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Creating an Integrated and Cohesive Marketing Strategy
As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....
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07.29.2022
Agribusiness
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Marketing
Marketing to Farm Businesses
I’ve written before about how I believe one of the more significant challenges in any...
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03.29.2022
Marketing
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Purdue Agribusiness Review
Using Brand Nostalgia to Improve Customer Loyalty
Marketing is more important now than ever before due to the increased visibility and availability...
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09.23.2021
Marketing
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Purdue Agribusiness Review
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Strategy
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?
A recently published paper in the International Journal of Retail and Distribution Management studied the...
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