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Marketing

Browse Marketing Posts

justin-funk-and-scott-downey-sam

07.28.2021

Agribusiness, Featured, Marketing

The Second Generation of Strategic Agri-Marketing

In an industry where family values and passion are the driving forces behind the productivity...

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Challenges of Implementing Omnichannel Marketing

03.24.2021

Marketing, Purdue Agribusiness Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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Digitization Capability

06.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

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Challenger Marketing

03.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

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Infusing Emotion into the Customer Journey

12.11.2019

Agribusiness, Marketing, Purdue Agribusiness Review, Strategy

Infusing Emotion into the Customer Journey

Mapping the customer journey and thinking of ways to improve the customer experience have seen...

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Omnichannel Strategy Considerations

09.18.2019

Agribusiness, Management, Marketing, Purdue Agribusiness Review, Research, Strategy

Omnichannel Strategy Considerations

The purpose of this paper was to explore if and how technology adoption at the...

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08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

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08.19.2019

Agribusiness, Careers, Featured, Marketing, Production Agriculture, Strategy

Segmenting an Evolving Industry

For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting...

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06.20.2019

Agribusiness, Leadership, Marketing, Sales, Strategy

Can You Hear Me Now?

Recently, we had a group of about 20 sales managers on Purdue’s West Lafayette, IN...

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