Marketing

Browse Marketing Posts

07.30.2024

Marketing, Sales, Strategy

How to align sales and marketing

Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

The power of smart questions in leadership

Rapid change and heightened uncertainty in the business environment makes asking the right questions even...

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08.14.2024

Agribusiness, Featured, Industry Analysis, Marketing, Purdue Agribusiness Review

Regenerative agriculture: All buzz?

Interest around the term regenerative agriculture is growing, but there is still much uncertainty among...

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05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

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09.23.2021

Marketing, Purdue Agribusiness Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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03.29.2022

Marketing, Purdue Agribusiness Review

Using Brand Nostalgia to Improve Customer Loyalty

Marketing is more important now than ever before due to the increased visibility and availability...

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01.25.2024

Agribusiness, Marketing, Research

How will tech enable agrifood trends of 2024?

Technological trends are not only addressing current challenges in the agriculture and food industry but...

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05.01.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

Navigating Resilience: Challenges and strategies in U.S. agricultural and food supply chains

Amidst disruptions, agribusinesses must balance resilience and efficiency, navigating complex trade-offs and policy impacts for...

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09.01.2015

Agribusiness, Marketing, Risk Management, Sales, Strategy

Alltech Lexington Brewing and Distilling Company

Early September 2015 was an exciting time for Pearse Lyons, serial entrepreneur and founder of...

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09.01.2015

Agribusiness, Marketing, Sales, Strategy

Differentiating On Service Innovation at BASF

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil...

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