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Marketing

Browse Marketing Posts

09.01.2015

Agribusiness, Marketing, Sales, Strategy, Supply Chain

Fulfilling Changing Consumer Expectations of the Food Supply

The food industry has a long history of responding to changing demands for the products...

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09.01.2015

Marketing, Production Agriculture, Risk Management, Sales, Strategy

Rocky Ford Cantaloupe: The Challenge of Sweet Success

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers...

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Omnichannel Strategy Considerations

09.18.2019

Agribusiness, Management, Marketing, Purdue Agribusiness Review, Research, Strategy

Omnichannel Strategy Considerations

The purpose of this paper was to explore if and how technology adoption at the...

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Infusing Emotion into the Customer Journey

12.11.2019

Agribusiness, Marketing, Purdue Agribusiness Review, Strategy

Infusing Emotion into the Customer Journey

Mapping the customer journey and thinking of ways to improve the customer experience have seen...

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Digitization Capability

06.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

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Challenger Marketing

03.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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Challenges of Implementing Omnichannel Marketing

03.24.2021

Marketing, Purdue Agribusiness Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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