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We Asked; Producers Answered

We Asked; Producers Answered If you work directly with farmers, whether in agricultural inputs or outputs, you know that this is a unique and complex segment and that no two farming operations are the same. Download This Resource Categories: Agribusiness, Industry...



The Productivity-Water Dilemma: GROWMARK’s Response

The Productivity-Water Dilemma: GROWMARK’s Response Do modern production practices to enhance agricultural productivity come as the cost of environmental degradation? Modern agriculture's evironmental footprint has been a subject of concern among state and...



MightyVine: Root for your Local Tomato

MightyVine: Root for your Local Tomato MightyVine produces glasshouse tomatoes for the Chicago market, a process that uses hydroponic technology and sustainability practices. This study examines the process involved in deciding the best location, designing facilities...



Driscoll’s: Harnessing Digital Technology to Deliver Delight

Driscoll’s: Harnessing Digital Technology to Deliver Delight In 2012, Driscoll's launched a farm-to-fork initiative known as the Delight Platform, which allowed consumers to provide feedback on each pack of berries purchased. Internally, Driscoll's depended on...



Knowing Your Customer

Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue...



Generational Transfer of Decision-Making

The agri-food industry pays a lot of attention to how assets transfer between generations in farm families. Wills, trusts and estate laws are the subject of financial planning conferences and law seminars. Even so, there are few answers about how is best to manage...



Producer Sentiment and the Agricultural Economy Ahead

With harvest under way across most of the Corn Belt, agricultural producers and suppliers will begin planning and preparing for 2017. While many producers will be pleased with yields on their farms, above-trend yields across the nation have resulted in additional...



How Does Decision Making Shifts Across Generations?

This summer, I’ve been working with graduate student Chelsea Fullerton in partnership with Farm Journal and Justin Funk of Agri Studies, Inc., to study how decision making changes across generations on family farms. It has been fun research and I’m looking forward to...



Thirty Years and Going Strong

Author: Dr. Dave Downey, Executive Director Emeritus and Professor Emeritus Purdue University’s Center for Food and Agricultural Business was launched in 1986 as a new way for the university to serve agriculture. I have always believed the land grant university system...



Five Tips for Successful Sales Strategies

Over the last 10-15 years, most agribusinesses have developed a strategy for working with larger growers. That’s good. As the need for efficiency continues to drive consolidation in both livestock and crop operations, understanding and serving these customers is...